If your company has an online presence, it is in your interest to follow the recent e-commerce trends to ensure that your business gets the best exposure. E-commerce trends like any other trend keep changing, so it becomes important for you to identify which one of these will give you the best possible result and then integrate it with your own online business. In this article, we have laid out some important e-commerce trends that are sweeping across the digital medium, which you should take notice of to improve brand recognition of your company and traffic to your website.
1) Contextual advertisement:
The programmatic advertisement is a new trend in promoting eCommerce successfully. In this form of advertisement, you use data analysis to find out about your client’s choices and then show them only those advertisements that match their consumption patterns.
In this way, you are able to send messages to those people only who are interested to buy the products which you have advertised. This, in turn, leads to a higher conversion rate.
2) Automated marketing:
If you are looking for a great solution to improve the digital exposure to your e-commerce retail brand, then we suggest that you look at the automated marketing campaign option. Here, customised emails are sent to the target clients automatically and visitors are shown advertisements that relate to their previous browsing history.
Additionally, this will allow you to showcase those products which the buyers have purchased earlier (the marketing automation can look through their previous purchase pattern).This form of personal customisation is extremely important to reach out to the right people and show them those products which they may find interesting.
This allows you to reach out to the right people in the right manner which in turn will help you to improve your conversion dramatically.
3) Provide more shipping options:
You can bring variety to your shipping options. For this, you can make use of the latest technologies like GPS, drone and others to provide same-day delivery service,in case the client is near your business.
The more prompt your service is, the better the reputation your company will get which in turn will improve traffic to your website resulting in a greater profit for your business. To ensure that you integrate these latest technologies to your e-commerce platform, you must seek the help and Guidance for eCommerce app and websites from eCommerce developers.
4) Optimized for mobile viewing:
Smartphones are very important tools in the hand of people for not only browsing the internet, but also buy goods online. If you want to reach out to a large number of people to sell your products/services, then you need to optimise your e-commerce website so that it can be viewed optimally on a smartphone.
It would be ideal if you use a responsive website design so that only a single website can work perfectly with multiple devices. This will not only help you to minimise your website development cost but also help you to keep the maintenance cost at a minimum.
Additionally, any website that is compatible with mobile viewing gets a higher rating from the search engine algorithm which is excellent for getting a higher ranking.
5) Excellent User Experience:
Make a mark by giving your customers an excellent user experience by using cutting edge technologies like the augmented reality and voice search. Voice search is excellent for mobile users as they find it hard to type small letters on the small keypad on the screen.
If you provide them with the voice search option, then it will make their experience in accessing your store much easier and exciting. Augmented reality, on the other hand, is the next step in improving the user experience by helping them to visualise how a particular product will look in a particular setting.
For example, you can use augmented reality to paint a virtual model of your house to see how a particular combination of colours will look on it. This will give you a chance to make the right choice. Although this is an evolving phase of augmented reality, if you enter it now, then you will be able to provide better services than your competitors which will help you to improve your brand image among your target audience.
6) Subscription-based marketing model:
Get recurring sales by using subscription-based marketing model for your products or services. Most e-commerce stores in advanced economies are using this model to get the recurring sale.
7) Voice assistant:
Advancement in technologies has made integration of chatbots or voice assistant much cheaper than was the case a few years back. Voice assistants are an amazing addition to improve the user experience of your online store.
This assistantact like virtual guides wherein they will help you to look for the right product or services and also help you to find out the total cost of your shopping order and also at what time the product will be it delivered to your home.
This advanced technology has made retail e-commerce so much exciting and also give owners a fantastic chance to target their audience and give them a highly personalised shopping experience.
These are some of the latest trends that e-commerce mobile apps and websites all over the world are trying to follow to garner more traffic and improve their profitability significantly. If you want to include these advancements in your e-commerce store then we suggest that you take the help of a company that will help you to either build a completely new e-commerce mobile app or website and help you to integrate different services in your existing e-commerce store.
As these trends keep on changing, you should always follow latest trend that is giving exciting results. You can also consult an e-commerce developers and get ideas about how to optimise your existing online store to get a better result.
Only by frequently making new changes as per the market condition, you will be able to reach out more to your target audience and sell them the product or services which they like to buy.
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