With the evolution in the digital world, video marketing is getting stronger day-by-day. And if any brand wants to lead the industry, then they should come up with more creative ideas that can garner attention without and hassle.
According to the video marketing volume stats, 82% of twitter-based fans watch videos on twitter which demands twitter users to post creative videos that can entice the audience. Even YouTube has across 1 billion users who make up a huge count that becomes almost one-third of total internet users across the globe. This statics report clearly shows that the majority of people watch video content and other video ads before buying any product or service. Even 87% of online marketers/brand owners also use video content to increase their brand visibility.
A big benefit of creating good quality videos with a strong message is that it can easily go viral across all the social media platforms and as a leading business or start-up, your business can generate publicity. Also, with the passage of time, nobody can deny the fact that animated videos are become more powerful and assisting businesses to draw more traffic.
DO YOU WONDER WHY VIDEO MARKETING?
Video marketing is not only engaging but allows the audience to fuel digital advertising. From convincing the viewer to get the product to make him choose you above all, advertising with attractive visuals can do it all. Videos can even get up to 1200 likes and shares which is comparatively more than both text and images. That’s why designers are more focused to create videos that are relatable and holds a funny essence to add a little humor.
Well if you have understood why video marketing is important, you should also know how effective it is to increase your business sales.
WHY USE ANIMATED VIDEOS TO SKYROCKET BUSINESS SALES?
Unlike other marketing and sales strategies, video animation is a strong tactic to drive huge organic traffic towards a brand. It not only attracts the audience but enables consumers to know more about your audience. According to the global stats, 77% of people make their buying decision that depends on how enticing your video content is.
However, here is how businesses can implement the right video marketing strategies for their business.
BEGIN BY IDENTIFYING YOUR OBJECTIVE
Before you start crafting your video, it’s better to identify your objective. Decide whether your video will be substantive or any product related. Though, in both cases, you have to create a solid script that can attract your audience.
Also, with a clear objective, you can
- Elevate lead conversion
- Fuel traffic
- Turn visitors into lifetime customers
- Establish online presence across major search engine platforms
KNOW YOUR POTENTIAL AUDIENCE
The reason for creating videos is to truly attract the audience and spread some knowledge about your business or its offering. And do unlock your audience’s true potential, you should also know about your targeted audience. Because if you want to reach somebody, the ideal way to do it is by garnering its attention and knowing his niche requirements.
GO WITH DEMONSTRATING YOUR IDEA
To create an outstanding video, it is important to demonstrate or explain your concept behind the video. It can help the audience understand your ideas and message behind the video.
CRAFT AN AMAZING VIDEO
With the effective use of attractive visuals, you can create a mind-blowing video and grab your audience’s attention. Along with that, you can use online video makers for free and for a premium user you can buy automated software and create a dope video. Make sure to keep it a little simple and room for the audience to understand. Because overloading it with images and chunks of slideshows will spoil it for sure.
A CLEAR CALL TO ACTION
A call to action is as mandatory as striking a superb video. It can help the audience to visit your website and contact if needed. A unique call to action can also become a great source to attract your audience so it’s better to take time and add an enthralling call to action.
TOOLS TO STRIKE FANTASTIC ANIMATION VIDEOS
If you know why animated videos are important for your business then you should look for smart and effective ways to create them without any hassle.
Here is a list of top most wanted animated video software to craft videos like a Pro!
Want to get creative while making animation videos? Animaker is the right DIY tool to go for. From creating real infographics to crafting memorable animations, you can even use the drag and drop technique to embrace your designing skills. Businesses can efficiently create videos and also add their data or statistics in a creative way. However, a restriction about creating videos at Animaker is it only enables the users to export videos that are two minutes in length.
With advanced tools and a drag-and-drop system, PowToon enables you to create professional videos within a few minutes. It also enables the user to craft outstanding videos by using the latest filter and effects.
As an animated video maker, Renderforest creates slideshows, animations, whiteboards, and explainer videos for businesses. It has a wide variety of free tools that you can simply use to produce excellent quality videos, especially for business marketing purposes.
Animatron allows the user to master the art of animation without any hassle. Businesses can effectively create professional explainers, html5 animations, and whiteboard videos. It has exciting features to edit and you can simply share the videos across social media platforms without any hassle.
Moovly help designers to create wonderful animations that draw a big crowd towards the brand. You can break videos in segments and download unlimited effects and filters to make it more attractive. Also, it allows consumers to easily create full presentations in segments and collide it to create exceptional animated videos.
WINDOWS MOVIE MAKER
Want to create a visually attractive video content? Windows Movie Maker is perfect to go for your niche business requirements. It has all the essential tools to edit your video animation and convert it to other platforms to post on social media platforms. Also, it provides excellent export quality while uploading images.
Being an advanced software, Prezi allows users to access zooming, motion and video presentation features pretty easily. It hosts creative presentation effects by making consumers use the 2D, 3D and animation tools.
Want to create a highly engaging and interactive video to boost sales for your business? Use GoAnimate! It is not only efficient for helping businesses to generate quick leads but allows people to access their high-end features for free. Unlike other video makers, you don’t have to ignore ads that pop-up on your screen every second. You can simply jumpstart to create compelling video content on a low budget.
IN THE CONCLUSION
Now turn your one-time visitor into a lifetime consumer. Do you want to know how? Well, video marketing not only helps to attract consumers to learn more about your brand. But it vividly assists in elevating your business sales. In this way, they can watch videos and relate to them. Also, video marketing is effectively boosting the relevance of your website divert organic traffic for more leads.