With almost everyone carrying a smartphone in their pockets, our entire lives have become centralized around these devices. We depend on them for communication, social media, business emails and work, financial purposes, entertainment, take-outs, and almost everything else. The taps and swipes now dominate our lives.
With such power in everyone’s hands, people have now come to expect the same type of personalization and unique experiences with everything else. Ecommerce stores and retailers are facing the brunt of this phenomenon as they are required to make every user experience unique and tailor-made for each user. We all know that when a customer reaches us, it means that they are putting their trust in us. They hand over their personal information to us, they invest their time and mobile phone real estate in downloading and saving your app. After making such an effort to download our app, they expect the same in return. If they don’t get the same experience that they wanted from you, they will immediately delete your app in favor of some business that does provide them with what they’re looking for: a customizable and seamless experience.
Your app needs to have elements that cater to those requirements like a wide variety of inventory, a user-friendly purchase process, exceptional customer support and a multitude of offers and discounts. This makes the customer feel like royalty and they start developing brand loyalty.
Here we have some ideas that can help you deliver the user experience that your customers are craving for and help increase your brand’s reach and customer loyalty as well as sales.
SHOW CUSTOMERS WHAT THEY ARE GETTING
Before a user downloads your app, he/she will definitely want to know more about your brand. For this part of the process, you need to make sure that the customers already know about it. We know that you are already doing SEO for your website. Now you have to get into ASO—app store optimization. It acts on the same principals as SEO and can make your brand and app visible in search results.
When mobile users land on your mobile app page, they want to know how this experience is going to be better or different from previous experiences. Make your app stand out with the following steps:
Ensure that your app has a simple name. Don’t go too technical with the name. This will only make the customers run away. The name could be a concept or it could be the name of your product. Whatever it is, keep it short and succinct.
Take advantage of the app description to engage the users. Highlight the benefits that the users will get when they start using your app. After the benefits, you can list down your vision, your brand, and what you sell. If you have a tagline for your brand, make sure that you include that too.
Another thing that you can use to your advantage are the app screenshots. You can add alluring and attractive screenshots that explain how your app works. They could also tell the users about their app journey, from logging in to purchasing. Use this element to make the users want to download the app.
INVEST IN APP DESIGN
This is something that retailers have been doing for a long time. When the brick and mortar stores were all the rage, shop owners would add extra lights to the interior of the store to brighten up the place. They would organize the products according to their demands or according to the buyers that most frequently visited the store.
When the eCommerce websites came, they did the same thing by ensuring that the webpages were designed in a stylish and alluring way and were easy to navigate. Now that apps are trending, they have to apply the same model to every screen. You really have to take the time to beautify your app. Select images that are attractive and present the products beautifully. Make sure that the fonts are easy to read and can be understood across multiple devices. Another thing that you must do is to display your branding. If you don’t have a logo, you need to contact someone to create the best logo design for you so that you can display it front and center. Your logo should be part of every screen so that your users can develop brand loyalty. The products should be displayed tastefully and there should be multiple pictures for every product so that the customers can view them from every angle.
KNOW WHAT THE USERS WANT
On the one hand, mobile devices have made our lives easier. But on the other hand, they have also introduced a little confusion. The endless menus, the constant taps, and swipes sometimes might leave a user confused and disoriented. What you need to do is to ensure that your app is as intuitive as it possibly can so that the users can make sense of it more easily.
Make sure that your app’s homepage has all the bestselling items or seasonal items that the user might be looking for. All the products should be well organized so that if a user is looking for something specific, they can easily reach the category. For example, if someone is looking for men’s fitness equipment, they don’t want to browse a dozen different products before landing on the actual product. They want to reach the desired product page immediately.
Place the search bar at the top of each page and make it prominent so that at any time during the user journey, they can use it to look up any item that they want. Enable them to search product names, colors, sizes, categories and everything else that they can use. The more logical the journey is, the more satisfied your customers will be.
CATER TO CUSTOMERS’ SPECIFIC NEEDS
Since everyone is looking for personalization, the more you give your users a personal experience, the better the chances that they will use your app again. One of the best ways is to send specific push notifications to your customers related to their items of interest. Users love them as they alert them about the latest sales on their desired items or discounts being offered by the brand. They make the clients feel special as the company is reminding them individually about the upcoming promotion. Push notifications can really drive your sales through the roof if used properly.
DO NOT send notifications about everything that is happening to everyone. This is a surefire way to make your customers become irritated and lose interest in your brand. You can target your users based on their gender, age, user segment that you’ve created, or anything else.
You can also remind your users that they have unpurchased items in their carts. If a user hasn’t opened the app in a while, you can also send them a “We miss you” notification or offer them a promotion for purchasing an item. The success of any app in today’s digital world is customer retention. Take care of these tips to ensure that your customers experience a unique journey every time they visit your app and they want to visit again and again. Brick and mortar stores or desktop sites cannot have the kind of impact on sales and on customer retention like a well-developed app can. Give your customers a remarkable experience and hook them for life.